Why we are B Corp Certified: harnessing business as a force for good

We are immensely proud to announce that Aduna is a certified B Corp. We are part of a global community of like-minded businesses committed to being a force for good in the world.  

What is a B Corp?

A B Corp is a business that has been certified by B Lab, a not-for-profit network on a mission to transform the global economy to benefit all people, communities and the planet. 

B Corps believe that the most challenging global problems cannot be solved by governments and not-for-profits alone. B Corps are committed to harnessing the power of their businesses to positively impact all stakeholders – workers, communities, customers and the planet. Businesses like Patagonia, Ben & Jerry’s, The Body Shop, Mindful Chef - and now Aduna - are all part of the global B Corp movement.

What does it mean to be a B Corp?

Being B Corp certified is proof that we are walking the walk when it comes to making a positive impact. To achieve certification, every aspect of our business has been rigorously audited to make sure it meets high standards of social and environmental performance, transparency and accountability.  

Certified B Corps are required to:

• Consider the impact of their decisions on all shareholders
• Agree to be fully transparent on five key areas: governance, workers, customers, communities and the environment
• Achieve a minimum certification score on the B Impact Assessment (the minimum is 80, we scored 102 points!)
• Recertify every three years

What is B Lab?

B Corp Certification is granted and administered by B Lab, a nonprofit network organisation that drives economic systems change by creating standards, policies, tools, and programs that shift the behaviour, culture, and structure of capitalism. 

It was created in 2006 with the mission to inspire and enable people to use business as a force for good. Together, we are helping to shift our global economy from a system that profits few to one that benefits all. 

Our Impact 

The wellbeing of our consumers, producers and the planet has been at the heart of our mission since day one and we are delighted be part of a global movement of businesses who ‘walk the walk’ when it comes to impact, traceability and accountability.