London Met: Rethinking Animation to Make Baobab Famous
Over the last 6 months, we've been working with the incredibly talented BA Animation Students from the CASS Faculty of Art, Architecture and Design at London Metropolitan University who have been putting their creative fire power to work on our Make Baobab Famous campaign.
The students have been exploring a range of methods used in advertising ranging from virals to projection mapping on buildings and in shop windows to create animations that bring our brand values and social mission to life. The Rethinking Animation course gives students the chance to work on a live brief and to gain experience in a professional environment, pitching their ideas to a real client (us!) and developing their animations for public exhibition at the CASS Summer Show.
"The animation team were really inspired by a project, that challenged preconceptions of African cultural identity, as well as the relationship between contemporary African and European culture. The animation team was made up of individuals from a range of cultural backgrounds including African and European heritage, and so everyone took great effort to think about how they could drawn upon their own experiences to bring an international flavour to the campaign." - Mark Collington, Animation Course Leader.
We were touched by the professionalism and enthusiasm of the students and the quality of their work. Check out a selection of animations from these very talented creatives below.
Dorothea Peponi created this beautiful short based on the famous children's book by Antoine de Saint-Expéry The Little Prince.
Showcasing the variety of creative routes applied to the brief, this group viral combines the work of various students.
A big baobab-filled thanks to all the students who have worked incredibly hard on our Make Baobab Famous campaign:
Thanks for all your help & we wish you all the best for the future!