Belu: Water With Ethics
Have you heard of Belu yet? You may recognise their elegant glass bottles which have become a mainstay in cafes, restaurants and hotels all over the UK, but do you know about the work they are doing to help people in some of the world's poorest countries gain access to safe water, decent toilets and hygiene?
Belu are a pioneering social enterprise who produce award-winning, great tasting British mineral water. They invest 100% of their profits to the charity WaterAid, with a combined aim to make safe water normal for everyone, everywhere. To date they've donated a massive £2.2 million which has helped transform the lives of over 146,000 people - an incredible achievement and proving the immense social impact purpose-driven businesses can have.
According to WaterAid, 9 in 10 people in the world now have safe water. This may seem an impressive feat, but when you look at the numbers more closely this means that a shocking 663 million people still live without safe water and almost 900 children a day die from water related diseases. Belu are on a mission to support WaterAid to reach the final 1 in 10 people and provide as many as possible with clean, safe water. Their big ambition is to be able to give WaterAid £1 million per year by 2018.
It's not just social impact Belu focus on - in every aspect of the business they aim to minimise their environmental impact too, and have recently won the Queen's award for sustainable development. Thanks to their commitment to reducing their carbon footprint (they were the UK’s first bottled mineral water to be 100% carbon neutral) and constantly increasing the use of recycled materials in their packaging, Belu are championing the environmental benchmark in their sector. Now that's we call ethical water!
So next time you're thirsty and need a refreshing bottle of water, make it a Belu one and you know you'll be making a positive impact to those who need it the most, whilst consciously thinking of the environment.
Find out more about the incredible work Belu are doing and how you can get involved on their website.