Aduna Feel Good Tribe

Emma Potts:
Communications Assistant

Why Aduna:

I came to Aduna through my interest in health and food but what really drives me is Aduna’s social mission. I got interested in healthy and ethical eating at university when I went vegan and also began volunteering for the Oxford Food Bank delivering waste food from supermarkets to charities. I fell in love with vibrant plant-based food and started my own vegan food blog Coconut and Berries which was a great way to connect with like-minded people and a first introduction to the digital world which would become my career.


Emma started her career at Aduna with a 3-month internship where she gained crucial experience in PR & digital marketing and ended up staying full-time as Communications Assistant. Here she is responsible for managing the Aduna social media accounts – building The Aduna Feel Good Tribe online and via strategic partnerships. She also manages the rolling programme of Aduna PR & Social Media interns and gets involved with recipe and new product development.  Emma holds a BA in Modern Languages from The University of Oxford and an MA in Translation and Professional Language Skills.


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