Aduna Feel Good Tribe

Sophie Capron:
Marketing & Communications Director

Why Aduna?

I have been involved with Africa all my working life. My experiences working for both commercial and not-for-profit organisations has shown me that Africa’s long-term economic development will come through trade not aid. If successful in its mission, Aduna will provide life-changing sustainable income to millions of households in Africa and the opportunity to help create this kind of impact is hugely motivating to me. I have also seen time and again how misunderstood the continent is by those who don’t know it. I love that my job helps ensure Africa’s vitality, energy and vibrancy is known throughout the world.



Sophie has nine years’ experience developing and delivering strategic communications programmes for organisations of varying sizes, geographies and sectors internationally and in Africa. Before joining Aduna, Sophie was Marketing & Communications Director for Jacana Partners, a pan-African private equity firm investing in small businesses to create jobs and deliver social and financial returns. Prior to that, Sophie spent five years working at international PR agency Weber Shandwick for clients including Celtel, ICF Africa, ExxonMobil, Samsung and MasterCard.


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