Aduna Feel Good Tribe

Emina Dobardzic:
International Sales Manager

Emina Dobardzic: International Sales Manager

Why Aduna: 

I always wanted my work to have a broader positive impact on society, which lead me to pursue a degree in Development. Unfortunately, I felt discouraged by seemingly never-ending cases of aid being injected into projects, and yet little or no long-term transformation being achieved. Aduna for me came as a fresh opportunity and idea; whereby in creating a global demand for underutilised African ingredients, we are bringing about a virtuous circle where people are empowered at both ends. African positivity and vibrancy is transmitted through our products, whilst creating sustainable incomes for millions of rural households in Africa.

Bio:

Emina started her career as an Aduna Feel Good intern. During her time at Aduna she gained crucial experience in sales and marketing on a national and international level and eventually progressed to the position of the International Sales Manager. She is responsible for driving Aduna’s international market expansion - this involves opening new markets and managing the existing ones. Emina has a multicultural background, speaks five languages and holds a BA degree in Development Studies and Politics with a focus on Africa and the Middle East.

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