Aduna Feel Good Tribe

          Banasa Williams:
          Head of Health Food Retail

          Why Aduna?

          I was initially drawn to Aduna because of the health benefits of baobab. I couldn’t believe such a nutritious fruit was still relatively unknown outside of Africa.  But what is particularly powerful for me is the opportunity to generate income for rural African households by building awareness of baobab and other under-utilised ingredients.  The opportunity for us to change lives through positive action is one of the main reasons I joined the team. I have always been connected to health and wellness throughout my career and I’m thrilled to now spread the baobab and moringa love!


          Banasa has over seven years’ trade and retail marketing experience with lifestyle brands, focusing on creating impactful campaigns both in-store and online. Before joining Aduna, Banasa was Field Marketing Manager for UGG Australia, a global footwear, accessories and apparel brand. Prior to that, Banasa held marketing roles with MBT, a healthy footwear brand designed to improve posture, reduce joint pain and increase muscle activity. Banasa is also a former yoga and Pilates instructor and still teaches the occasional class.

          Sign up to our newsletter to receive an exclusive recipe e-book & 15% off:



          Sold Out