Creative Partner & Creative Director
As an artist, I love all things “beauty". As a health-conscious yogini, I believe in the power of health and its effect on us both inside and out. As a creative director, I choose to create for brands which make a positive impact on how women feel. As a citizen of the world, I want to use what I have learned to make a difference. Meeting Andrew as he stepped off stage at the 2012 International Herald Tribune “Promise of Africa” conference in Rome was a genuine game-changer. I knew in an instant that all of my experiences led me to that moment. I literally leapt to volunteer. Having the opportunity to create a sustainable life-changing impact for millions of households in rural Africa is deeply motivating to me.
Karen is a truly global award-winning creative director with over 20 years experience creating campaigns for powerhouse beauty brands Estée Lauder, Revlon, L’Oreal, Avon, SK-II as well as for prestige fragrance franchise Hugo Boss. In 2010, Karen founded Ellis of London, a bespoke brand consultancy designed to connect her vast creative and brand strategy experience with positive-minded entrepreneurial thinkers. Her passionate belief in the power of the mind body spirit connection led her to create her own yogic-inspired lifestyle concept chakra®. Her intense desire to make a difference in the world led her to Aduna.