Retail & Events Manager
It was Aduna’s social mission which initially interested me. I appreciated Aduna as a force for good by creating a totally transparent supply chain that works directly with small-scale producers. Coming from Ethiopian heritage myself I strongly identified with Aduna’s mission to debunk the clichéd coverage of Africa and instead celebrate the vibrant culture and abundance of knowledge that is so often disregarded.
Elena started her career at Aduna as a Feel Good Intern and eventually progressed to the position of Retail & Events Manager. Here she is responsible for managing retail marketing activity including, promotional activity with key independent retailers, in-store events, point-of sale, training and managing Aduna’s consumer and trade show calendar. Elena holds a BA in Spanish & Portuguese (Joint Hons) from The University of Bristol.