Aduna Feel Good Tribe

Elena Demetri:
Retail & Events Manager

Elena Demetri Marketing Assistant

Why Aduna:

It was Aduna’s social mission which initially interested me. I appreciated Aduna as a force for good by creating a totally transparent supply chain that works directly with small-scale producers. Coming from Ethiopian heritage myself I strongly identified with Aduna’s mission to debunk the clichéd coverage of Africa and instead celebrate the vibrant culture and abundance of knowledge that is so often disregarded. 

Bio:

Elena started her career at Aduna as a Feel Good Intern and eventually progressed to the position of Retail & Events Manager. Here she is responsible for managing retail marketing activity including, promotional activity with key independent retailers, in-store events, point-of sale, training and managing Aduna’s consumer and trade show calendar. Elena holds a BA in Spanish & Portuguese (Joint Hons) from The University of Bristol.

 

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