Aduna is an Africa-inspired health food brand and social business. We bring you the natural vitality of Africa’s superfoods, while creating sustainable livelihoods for rural African households. Our range of super-delicious, naturally nutritious Superfood Powders, Energy Bars and Super-Teas are sold in 2,000 stores in 18 countries including Holland & Barrett, Ocado, Wholefoods and Sainsbury’s. We also sell our superfoods in bulk to wholesalers and food & beverage manufacturers worldwide.
Since launching in 2012, we have taken our African superfoods from obscurity to bestsellers in the health food sector and are now preparing to take our brand and products mainstream. To date, we have created sustainable incomes for over 1,100 baobab fruit producers in Upper East Ghana. Together these women have more than 6,500 dependents, whose lives have been totally transformed. Our social mission is the driving force behind our business and is what motivates our team to achieve excellence in all that we do. We have recently entered into a partnership with the UNCCD to scale-up our impact and are always on the look out for an exceptional individuals to help us drive the business forwards. If you want to make a positive impact through your daily work, join our Feel Good Team!