The Baobab Tree
The baobab tree is an icon of the African savannah, a symbol of life and positivity in a landscape where little else can thrive. Growing wild in 32 countries across the continent, it is at the heart of many traditional remedies and folklore and can have a lifespan of up to 5000 years.
The baobab is a prehistoric species which predates both mankind and the splitting of the continents over 200 million years ago. Native to the African savannah where the climate is extremely dry and arid, the Baobab has adapted to its environment. It is a succulent which means that during the rainy season it absorbs and stores water in its vast trunk, enabling it to produce a nutrient-dense fruit in the dry season when all around is dry and arid. This is how it became known as "The Tree of Life".
Baobab trees can grow for up to 5,000 years. They can reach up to 30 metres high and up to a huge 50 metres in circumference. Baobab trees can provide shelter, food and water for animals and humans, which is why many savannah communities have made their homes near Baobab trees.
The baobab tree is undoubtedly one of nature's most iconic images. Its majestic silhouette is a familiar site to anyone who has spent time in rural Africa - but it is also well known all across the world thanks to its starring roles in Disney’s Lion King (it is Rafiki the monkey’s tree), Avatar (The Tree of Souls), Madagascar and the famous children's novel The Little Prince.
While many people know the baobab tree, not many people know that it has a fruit - and even less know that this fruit is one of the most nutrient-dense foods in the world.
In fact, every part of the baobab tree is valuable - the bark can be turned into rope and clothing, the seeds can be used to make cosmetic oils, the leaves are edible and can store water and the fruit pulp is extraordinarily rich in nutrients. Women in Africa have turned to the baobab fruit as a natural source of health and beauty for centuries.
Baobab is the only fruit in the world to dry naturally on the branch. This means the fruit simply needs to be harvested, deseeded and sieved to produce a 100% natural fruit pulp powder.
Baobab powder is deliciously sweet and citrussy - ideal for boosting smoothies, drinks, breakfast and any dish. Read our article on 5 easy ways to use baobab.
Baobab is an extremely rich source of vitamin C. It is almost 50% fibre and has the highest antioxidant content of any fruit. The benefits of baobab include:
- Energy release
- Immune function
- Digestive health
- Healthy, younger-looking skin
Read more Baobab Benefits.
Social Impact Potential
As well as its abundant health and beauty benefits, baobab could also transform millions of lives. How? It's simple.
Baobab trees grow in some of the driest, remotest and poorest parts of rural Africa. There is no such thing as a baobab plantation; every tree is community or family owned and wild-harvested.
An estimated 10 million households can provide baobab from the existing crop, that is so abundant it mainly goes to waste. National Geographic estimate that a global demand for baobab could be worth a billion dollars to rural Africa every year.
The only problem is that 95% of people have ever heard of it. Aduna is on a mission to change this. Our mission is to create demand for under-utilised natural products from small producers in rural Africa - starting with baobab.
We have launched a campaign to #MakeBaobabFamous and turn the inspiring possibility of baobab for rural Africa into a reality. Find out more.
How to Take Baobab
As Baobab dries on the branch, its natural form is a 100% organic powder. Baobab Powder has a delicious sweet and citrussy flavour. It is perfect for sprinkling onto cereal, granola, yoghurt or fruit or mixing into smoothies, juices or water. Aduna's Baobab Superfruit Powder and Baobab Raw Energy Bars were winners at the 2015 Great Taste Awards: the first time a baobab powder has ever won this prestigious award.
Aduna's range of baobab products have featured heavily in the media - read our latest press coverage.
Shop the Aduna Baobab Range
Aduna Baobab Superfruit Powder and Aduna Baobab Raw Energy Bars are best-sellers in leading health and beauty retailers in the UK and in 15 countries around the world.
Find a store near you or order online now and we will deliver straight to your door. We ship worldwide and offer free delivery for all orders over £20 in the UK or £50 international. Shop now.